“There’s an old saying: ‘White space is nice.’ Amateurs tends to pack every nook and cranny of space with visuals and type. Don’t. White space is not your enemy.”
(Kim Golombisky and Rebecca Hagen, White Space Is Not Your Enemy: A Beginner’s Guide to Communicating Visually Through Graphic, Web and Multimedia Design. Focal Press, 2010)

The Rhetoric of Spacing
“White space includes the spacing of symbols, words, sentences, even letters at times; the spacing (or ‘leading’) of lines; paragraph and other indentions, space left at paragraph ends, and extra space sometimes left between paragraphs; space to the right and left of centered lines; and blank or partly blank pages. The rhetorical value of white space–a matter clearer to printers than to most teachers and writers–appears by absence when words are unspaced, when the page is crowded to the edges, or when matter which ought to be in half a dozen paragraphs is set as an unbroken phalanx paragraph. White space judiciously employed makes communication easier and more pleasurable. It is for this reason that publishers use so much paper for well-proportioned margins, and that advertisers pay heavily for space which they do not fill with words. White space may be considered in three aspects: as a removal of obstructions, so that the reader may read; as a means of indicating transitions, e.g. from paragraph to paragraph; and as an important element in typographical design.”
(George Summey, Modern Punctuation: Its Utilities and Conventions. Oxford Univ. Press, 1919)


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s